Fort Lytton proved to be the perfect location for our Apéro Label A/W20 Élégante collection, from the industrial rusted metal and exposed brick walls, to the raw, textured backdrops. The minimalistic designs and tonal colour palette of our autumn/ winter range stood out amongst the abandoned, edgy location.

The A/W20 Élégante collection features a variety of winter pieces that were designed to transcend fast fashion trends and instead be a piece to wear for winters to come. If you’re after a cool and casual jumper, our embroidered fleece jumpers are available in charcoal, grey marle and olive, perfect for matching with any colour jeans! This collection also features the perfect knit jumper, our True Beauty Knit Jumper which is available in classic black or burnt rose. For a perfect office to aperitifs outfit, our new linen blazer and pants suits are available in forest green or gingham and are the perfect fashion piece to boost your confidence and feel fierce this winter! There is nothing more staple than a good quality top and we have you covered with a variety of new tee designs, from beaded tees, embroidered tees or our classic printed tee logo design. 

Take a glimpse of some of the campaign images below or shop the collection here.


Model | Graison Howell @ Vivien’s Models
Photographer | Laz Smith @Crewmedia
Second Shooter | Ingela Furustig
Videographers | Jacky Kao & Max Beech @Crewmedia
Stylist | Rachel Mellers
Makeup & Hair | Ash Camille
Shoot Assistant | Lilli Todd

Artist Long Sleeve Black

Bella Khaki Stripe Long Sleeve Top
True Beauty Knit Jumper
Freedom Linen Blazer

La Petit Striped Oversized TeeDawn Frill Long Sleeve TopLexi Beaded Tee BeigeOlive Embroidered Jumper