Escape to Joshua Tree - Soleil Campaign
Here at Apéro, we love summer, which is why we are always excited to create a unique collection for this wonderful season. This year what resulted was a compilation of beautiful, vintage-inspired pieces in easy-wearing shapes. We just needed to find the perfect backdrop to capture the collection in its best light and what better place to journey to than the sunny, tranquil desert of Joshua Tree, California.
We fell in love with a property that was carefully curated to pay homage to the 1970’s era and bohemian culture. It had retro influences such as wooden and natural stone accents, warm colour palettes and unique vintage decor. The house was the perfect match for our Soleil Collection and the vast desert landscapes sounding echoed a subdued serenity throughout.
The breathtaking backdrop of Joshua Tree and its dreamy golden hour worked perfectly with our colour palette of sunshine yellow, creamy neutrals, and luscious greens. We were particularly excited to introduce our new exclusive pink floral print and yellow gingham print in some key fashion pieces for the season, along with all of our linen co-ords, signature printed tee and embroidered tee designs. Our relaxed silhouettes and lightweight cotton and linen fabrics make this collection easy to mix and match throughout the balmy summer months. Whether you prefer a range of bright colours, soft neutrals, detailing or minimalist fashion, we have the perfect pieces that will slot into your current wardrobe.
Discover more of our Joshua Tree adventures and our Summer Soleil collection in the images below.
Model | Georgia Grace @ Nous Models
Photographer | Laz Smith @ Crewmedia
Videographer | Jacky Kao @ Crewmedia
Stylist | Rachel Mellers
Makeup | Bridget Manning