L’amour De Soi A/W20 Campaign

In the early hours of a sunny Summer morning, the Apéro team ventured to the stunning fields of Byron Bay to shoot the A/W20 campaign photoshoot, L’amour De Soi. The creative vision for this shoot was to escape to the wilderness and let our hair down, run through the fields and capture natural, wholesome moments. The rustic design of the cosy barn complemented the minimalist, timeless pieces seen in this collection.

The earthy textures and tones of the location paired perfectly with the cool tones featured in the A/W20 colour palette. Forest green, mocha, burnt rose, black and white gingham and navy are some of the winter tones present in

L’amour De Soi.

The A/W20 L’amour De Soi collection features a wide variety of new high quality tees and long sleeve tops, featuring our classic Apéro logo in beading, embroidery or print detailing. This collection also features some new fashion pieces, including linen suits in gingham and forest green and a variety of fleece jumpers, perfect for layering for any event this winter. Designed with versatility, comfort and quality in mind, we are confident that this collection is timeless and perfect for many seasons to come.

We hope you enjoy this collection as much as the team loved creating it for you! Take a glimpse of some of the campaign images below or to shop the collection here.

Models | Iris Hall @ Busy Models, Mykayla Ball

Photographer | Laz Smith @Crewmedia

Second Shooter | Ingela Furustig

Videographers | Jacky Kao & Max Beech @Crewmedia

Stylist | Rachel Smith

Makeup & Hair | Satya Schmitz

Shoot Assistant | Lilli Todd