As a French Inspired brand, we often find ourselves lost in daydreams of travelling Europe and enjoying all the sights it has to offer. While international travel isn’t feasible, we were incredibly lucky to be momentarily transported to the streets of Europe when photographing our recent campaign in a little community hideaway at the Gold Coast.
Campaign and Autumn/Winter collection, ‘With Love’, embraces the classic French-girl look in the most sophisticated way possible. Perfect for relishing in that Europe daydream, as well as transitioning your wardrobe into the cooler months, this collection consists of elegant winter basics, cosy layering pieces, and investment staples. The Embroidered jumpers, Apero Tees, Women's long sleeves and linen blazers feature a new take on the classic Apero silhouettes we know you already love.
You don’t have to substitute style for comfort with this Autumn/ Winter. In particular, Apéro’s jumpers are cut from soft, cotton-fleece materials in neutral colours with sherpa treatments. Muses, Tahnee and Cynthia pair these cosier pieces with a red lip, Apéro scarf and a beret for perfect that romantic Parisian look.
Here’s a little peek behind the scenes of our team working collectively to bring the Parisian streetscape to life. The cobblestone paths, cafe exteriors and grand stone staircase became the perfect backdrop. Our videographers worked their magic to bring to life a campaign capturing the french girl in her element. We follow her day trip to Paris, exploring the streets, taking photos of the architecture, reading a book in an alcove and reapplying her red lip before a coffee date with a friend at the local cafe.
We hope you too feel transported to the french street scene with this collection. The Apéro Autumn/ Winter ‘With Love’ collection is now available online to shop.