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  • Please allow up to 10 business days for your order to be dispatched. 

  • The offer is 25% OFF sitewide, 30% OFF the Ivy Collection and 30% OFF Adjustable Pants Collection. Items are eligible for return and exchanges 

  • The Free Gift with Purchase offer is only available while stocks last. Spend thresholds apply. Full T&Cs can be found here. 

  • Items marked ‘Final Sale’ are NOT eligible for refunds, exchanges or store credits. Please view the full return policy prior to checking out.

  • Free shipping thresholds still apply during the sale period

  • Prices as marked. Discount will be automatically applied at checkout.

  • Cannot be used in conjunction with any other discounts, offers or deals, unless specified by Apéro Label.



At Apéro Label, our dresses are thoughtfully designed for the fashion-conscious mum, offering effortless style without compromising on comfort or functionality.

Explore our collection of breathable, bump-friendly midi dresses, made to grow with you through pregnancy and beyond. Whether you’re after a relaxed fit or a stretchy knit, most styles are crafted to accommodate changing bodies—without sacrificing shape or silhouette. And because motherhood doesn’t stop, neither do we. Every Apéro dress also includes discreet breastfeeding access, supporting you through every season of motherhood.

From soft cotton staples to luxe knit textures, our dresses are made with natural fabrics and timeless cuts to suit weekday errands or weekend brunches. These versatile pieces are designed to make getting dressed easy, no matter what your day looks like.

Shop Apéro’s range of maternity and breastfeeding-friendly dresses, made for mums who want to feel stylish, supported, and confident.