Ethics And Sustainability
Apéro believes in giving back and playing our part in bettering our sustainable footprint on the world. As part of our desire to promote our ethical fashion, we are dedicated to continually adapting our workplace sustainable practices, looking for opportunities to support and partner with charities, create a community that empowers women, source natural and recycled materials and reduce our waste/plastic use through moving to compostable packaging. We have a long way to go on this journey, but are excited to keep making steps forward and remain accountable and more transparent with our customers.
We would love to hear more from our community on ethical fashion practices that you would like Apéro to work towards implementing in the coming year/s ahead.
Below we have outlined more of our values, passions and current endeavours to move toward a more sustainable business.
At Apéro, our core values go beyond the wardrobe to make a stand for social justice. Each month, we donate 5% of profits from all online sales to Women’s Community Shelters. This Australian-based charity provides refuge and practical help for women who are homeless or subject to domestic abuse.
Women’s Community Shelters works with communities to establish new shelters, which provide short term emergency accommodation and help in a safe environment. They also provide support services, such as counselling, health care, legal assistance and education, to help women rebuild self-esteem and build a new life for themselves. For Apéro, this is about women wanting to make a difference, about lending a hand to other women and children who need assistance, and about being a voice to incite change.
Every time you’ve purchased something online with Apéro, know that you are purchasing from a charitable fashion brand and are helping women in need.
Find out more about Women's Community Shelters.
In 2020, we decided to join the Pledge 1% movement. Pledge 1% is a global movement that encourages and empowers companies of all sizes and stages to donate 1% of their staff time, product, profit, and/or equity to ANY charity of their choosing.
We were excited to already be exceeding this 1% pledge with our monthly donations to Women's Community Shelters, but also felt this second party verification was an important step for customer transparency. Read more about Pledge 1% here.
Charity Contributions in 2020
Each year we love to get involved in a number of different charitable events & fundraisers to help raise awareness and donations for these amazing causes. Below is a list of incredible causes we have been able to donate clothing, money and time to in 2020.
- Support The Girls, International Women's Day charity event - this charity empowers women to escape the cycle of poverty, violence, trauma or multiple structural oppressions by providing them with bras, underwear and necessary toiletries such as tampons and pads.
- The Pyjama Foundation's virtual fundraising gala - This charities mission is to improve the educational and life outcomes of children in foster care.
Make a Wish - Apéro donated clothing for their designer warehouse sale. At Make A Wish every child's Wish Journey is carefully planned and delivered to create a positive, lasting impact on the lives of not only sick kids themselves, but also their families and communities.
Breast and Prostate Cancer Association, Think Pink and Blue High Tea Charity event - raising awareness and money for breast cancer and prostate cancer.
Sporting Chance Cancer Foundation's, Christmas in July fundraiser - Sporting Chance Cancer Foundation is a non-for-profit organisation committed to financially supporting mobile home care units that help make life easier for children with cancer and outreach programs for kids with cancer from regional areas.
- Red Frogs, online fundraising dinner - Red Frogs is a support program for young people from the ages of 13 – 30, providing a positive peer presence in alcohol-fuelled environments where young people gather; educate young people on safe partying behaviours; and promote drug-free and/or diversionary activities that engage young people in these environments.
If other charitable organisations are wanting to partner with us please reach out with more details and we would love to help where we can. Please email firstname.lastname@example.org.
In 2020 we were excited to integrate with Future Neutral and offer this initiative to our customers as part of the checkout process on any Apéro item/s.
Future Neutral allows customers to add carbon offset at the checkout, helping reduce their annual footprint, and taking climate action. This is done through donating a small percentage of their sale to certified, vetted, carbon offset projects that reduce, avoid or remove greenhouse gas emissions from the atmosphere.
Take climate action and find out more here.
We are super excited to announce that all of your orders will now be packaged up and sent out in 100% compostable, re-usable, zero waste mailers from Hero Packaging. These 100% sustainable poly mailers are made from plant based products PLA and compostable materials such as corn starch that help reduce our plastic waste and landfill contribution. Once received, customers can reuse these mailers, then when they’re ready cut them up and add them to their at home compost bin to break down within 3-4 months. If these poly mailers end up in landfill they will still decompose over time, unlike traditional plastic poly mailers.
We also use a natural fibre fabric drawstring bag to protect the clothing through the shipping process. Our customers can then reuse these fabric bags for an array of purposes, meaning they don't get thrown straight into landfill. As part of our journey we continue to endeavour to reduce all one-off plastic usage within the business this year.
Locally Australian Designed
All of our Apéro pieces are designed with love here in our Brisbane office. We continue to strive for more inclusive and thoughtful designs that cater to a range of different women - ages, body shapes, skin tones and stages of life (bump friendly/breastfeeding friendly). Our Apero tees, women's fashion and little apéro baby styles are not designed around the latest trends, but driven by stylish timelessness and longevity. We want women to feel good in our tees and fashion pieces in years to come.
We manufacture out of Guangzhou, China. Our factories have all undergone assessment and certification by Sedex Members Ethical Trade Audit (SMETA) for fair trade approval. Sedex is one of the world’s leading ethical trade membership organisations, working with businesses to improve working conditions in global supply chains. They provide an online platform, tools and services to help businesses operate responsibly and sustainably, and to protect workers in producing ethically sourced clothes.
Their auditing method includes full site tour and assessment of factories, documentation reviews, employee and management interviews, CAPR preparation and closing report / feedback.
Find more about Sedex here.
Our preferred fabrics of choice are natural fibres - linen, tencel, cupro, rayon and cotton. While not all of our clothing is made up of 100% natural fibres, we are constantly sourcing fabrics with sustainability in the forefront of our mind.
We also recognise that natural fibre fabrics, like cotton, can also contribute to a lot of waste through their manufacturing process.
With this understanding in 2021 we are excited to roll out a new 100% recycled cotton fabric that will replace the current cotton used in our signature core Apéro tee range. Recycled cotton is re-purposed, post-industrial or post-consumer cotton that would otherwise end up in landfill. We endeavour to move our full boyfriend tee range to this recycled cotton over the next 12 months. Swapping to recycled cotton with our women's tees can greatly reduce water and energy consumption in sustainable fashion and apparel, as well as reduce landfill waste and space.