Frequently asked questions

• What are the best maternity dresses to buy?

  The best maternity dresses to buy are ones that don't rely on stretch alone to fit the bump. Look for fabrics with structure: they hold their shape across long days. Look for dresses that offer comfort during pregnancy and functionality afterward, featuring easy feeding access and comfortable designs that adapt to your body both during and after pregnancy. One well-chosen piece in each length (mini, midi, maxi) covers most of pregnancy. Quality over quantity matters more here than in any other maternity category.
  
  

• How should a maternity dress fit?

  A maternity dress should fit close at the shoulders and bust and skim the bump rather than cling. The upper body-including shoulders, bust, and arms-should maintain a fit consistent with your pre-pregnancy size, as sizing up entirely can compromise the garment's structure. Ideal maternity wear features structure through the bodice with intentional release below the bust to flatter the silhouette. Wraps and ties should be adjustable to accommodate growth, while the hemline is designed to sit consistently as the belly rises, preventing the front from hiking up. This approach ensures comfort and style across various designs, from casual thin-strap options to flowing maxis and formal gowns.

• When should I start buying maternity dresses?

  Most women should start buying maternity dresses when existing dresses become uncomfortable. Oftentimes this is around the beginning of the second trimester and when we recommend to invest in two or three foundation maternity dresses you'll wear regularly through to delivery. Buying earlier often means buying pieces that won't fit your peak bump, whilst buying later usually means stretching pre-pregnancy dresses past their natural limit. A small investment around week 16 typically covers most dress-wearing days through to the final weeks.
  
  

• Can you wear maternity dresses postpartum?

  Yes, you can wear maternity dresses postpartum, and good ones are designed for it. Empire waists, drop-waist midis, and babydoll cuts all continue to work in the weeks and months after birth when your body is still changing. Feeding-friendly maternity dresses become some of the most-worn pieces in the postpartum wardrobe. The dresses that don't translate are typically tight ruched-bump fits that are explicitly bump-only. We design the majority of our dress ranges to flatter both a bump and a recovering postpartum body, which extends the value of each piece across both chapters of motherhood.
  
  

• What's the difference between a maternity dress and a regular dress?

  The difference between a maternity dress and a regular dress is in the cut. A maternity dress is shaped with additional length over the front of the body, extra ease through the waist and hips, and often an adjustable element like a wrap or tie. The shoulders, bust, and arms usually fit standard sizing. A well-designed maternity dress doesn't look obviously maternity. It just fits a bump. The shape works around the body's changing centre of gravity, the hemline stays even as the bump rises, and the proportions remain flattering across multiple trimesters.