THE ULTIMATE MODERN MUMS' STYLE GUIDE 2025

We know how hard it can be to feel like yourself while dressing for pregnancy and postpartum. Your body’s changing, your lifestyle is shifting, and suddenly, finding clothes that feel stylish and functional becomes a whole new challenge.

Our founder, Rachel, experienced the same thing during her own motherhood journey. Struggling to find pieces that supported her changing body without sacrificing her personal style is exactly what inspired her to create Apéro Label. Every piece is thoughtfully designed to help you feel confident, comfortable, and stylish, no matter what stage of motherhood you're in.

To help you along the way, we’ve created the ultimate style guide for mums. Filled with tips, outfit formulas, and must have wardrobe staples for every trimester, postpartum, and beyond.

Scroll down to get a sneak peek of the 2025 edition, and feel in the form below to access the full PDF style guide.

FORMULA 1: TIMELESS LAYERING

Our first go-to outfit formula? Timeless layering , a favourite of style icons like Hailey Bieber and Sofia Richie Grainge. This look is all about pairing stretchy, bump-flattering fitted dresses with easy layering pieces for an effortlessly polished look.

Think ribbed midi dresses or soft bodycon styles that hug in all the right places, offering comfort and support throughout pregnancy. Then, throw on an open shirt, blazer, or oversized jacket to create shape, balance your proportions, and let your bump shine.

This combo works whether you're dressing for brunch, work, or just running errands, and it transitions seamlessly from pregnancy to postpartum.

FORMULA 2: PANTS THAT 'FIT'

This one’s all about the pregnancy holy grail, finding pants that actually fit.

Perfect for the early to mid stages of pregnancy, this formula helps you get more wear out of what’s already in your wardrobe. Look for pants with a bit of stretch or an elastic waistband, styles that sit comfortably under the bump work best here. Think relaxed tailored trousers with an adjustable waist or your favourite stretchy knit pants.

Then, pair them with a fitted top that has some give and enough length to tuck in. This helps add shape and draws attention to your bump, especially when it’s just starting to show and needs a little more definition.

FORMULA 3: COSY AND CHIC

When you want comfort and effortless style, this is your go to formula for those days when you want to feel relaxed and polished.

Formula Three pairs a loose fitting top with a midi skirt worn either above or below the bump, depending on what feels most comfortable for you. Finish the look with slip on sandals or ballet flats for an outfit that’s equal parts practical and put together.

This outfit is perfect for creating long, clean lines that subtly elongate your silhouette, while giving your bump space to grow. It’s a great option if you want a more relaxed fit through the top, and it can easily be styled up or down depending on your day.

Whether you're heading to a casual workplace, running errands, or meeting friends for brunch, this look is an easy win for mums to be.

Want the full breakdown of each formula? Plus visual examples, styling inspo, and our go to postpartum capsule wardrobe?

Fill in the form below to download the Ultimate Mum’s Style Guide for everything you need to build a stylish, functional wardrobe for every stage of motherhood.