5 Australian Maternity Brands to Know in 2025

Maternity fashion in 2025 is all about celebrating style, comfort, and versatility through every stage of motherhood. Australian brands are leading this movement through creating beautiful pieces that empower mothers to feel confident, supported, and effortlessly stylish — every day and in every setting.

Here are five Australian brands inspiring expecting mothers to embrace every moment with style.

1. JUEM

Juem creates beautifully crafted maternity and nursing bras that combine function with femininity.

Designed in Byron Bay, their pieces are made with soft, natural fabrics and minimal hardware for all-day comfort, without compromising on style.

Perfect for mothers seeking intimates that feel both gentle and empowering, Juem's bras are an essential in any maternity wardrobe — supportive, breathable, and made to move with you through pregnancy, postpartum and beyond.

2. MONDAY SWIMWEAR

Monday Swimwear, known for redefining classic swimwear with support, elegance, and confidence, have taken things one step further with their dedicated Monday Maternity range.

Thoughtfully designed for expectant and new mothers, this collection offers flattering, bump-friendly silhouettes with a focus on fit, function, and femininity.

From nursing-friendly bikini tops to one-pieces that move with your changing body, Maternity Monday is proof that style and motherhood can thrive together.

3. APÉRO LABEL

Elevated essentials for every season of motherhood.

Apéro Label is redefining maternity fashion with elevated, timeless designs that blend fashion and functionality.

Passionate about empowering women through all stages of life, Apéro creates versatile pieces that evolve alongside their customers’ journeys. All pieces from Apéro are designed to be worn from pregnancy all the way to breastfeeding and postpartum.

One standout piece is the Zadie Adjustable Wide Leg Trouser — crafted from a luxurious lightweight fabric and featuring an adjustable waistband that éexpands up to four times your usual waist size, supporting mothers from bump to beyond with ease. 

With an emphasis on thoughtful design, elevated basics, and functionality across all stages of motherhood, Apéro Label continues to shape the future of maternity fashion in Australia.

4. LEELO ACTIVE

Leelo Active’s pregnancy-friendly range is thoughtfully designed to move with mothers through every stage of pregnancy and beyond.

With premium fabrics, supportive fits, and a sleek, minimal aesthetic, Leelo Active offers maternity activewear that prioritises comfort without sacrificing style.

With both bump and nursing-friendly options, their designs help mothers feel strong, confident, and stylish — both in movement and in everyday life

5. AGOLDE

Agolde is making waves with its signature Low-Slung Baggy Jeans - A modern staple that's unexpectedly perfect for pregnancy. 

With soft denim and relaxed, slouchy silhouettes, Agolde’s styles sit comfortably below the bump, offering ease without sacrificing trend appeal.

For fashion forward mums-to-be who want to lean into off duty style, Agolde proves that denim can still be part of the everyday wardrobe — with a bump or without. 

Motherhood changes your body and so should your wardrobe—  Australian brands are redefining what it means to dress with confidence at every stage. 

From elevated essentials like Apéro Label’s Zadie Adjustable Wide Leg Trouser, to swimwear, activewear, intimates, and denim staples, maternity fashion in 2025 is about embracing every stage with confidence, comfort, and timeless style.

Motherhood is forever — and your style should be too.