Our climate is experiencing unprecedented change. We are in the midst of a climate crisis with rising carbon dioxide and sea levels. A major contributor to the climate crisis is the fashion industry. Fashion is one of the most polluting industries in society. It pollutes more carbon emissions than global international travel and maritime shipping combined and accounts for 10% of all greenhouse gas emissions from human activity. Therefore, it is more important than ever to be making conscious fashion choices.
So, how can we make conscious decisions? Well, we can start by renouncing fast fashion.Fast fashion labels copy the trends from the catwalk and mass produce these items at an astonishing rate. For example, Fashion Nova produces 600 to 900 new styles a week. With such fast production rates and new styles, it is inevitable that society consumes so much fast fashion. The downside being, the faster we consume, the faster clothes end up in landfill. Fast fashion is the epitome of our throwaway culture. With new styles emerging weekly, one can understand the desire to buy cheap and and toss things away when they are no longer ‘on trend.’
In renouncing fast fashion, it is therefore important to buy pieces that you love and that are of high quality. Avoid ‘trendy’ pieces that won’t be in fashion in the next six months. The fashion mogul herself, Anna Wintour emphasised the importance of cherishing clothes when speaking with Reuters in November 2019. Wintour said, “I think for all of us it [is important to place] attention more on craft, on creativity, and less on the idea of clothes that are instantly disposable, things that you will throw away just after one reading.”
At Apéro, we are not trend-focused. Rather, we create timeless pieces that will transcend seasons and trends. We believe in the power of a good t-shirt. Nothing beats an Apéro tee with a pair of jeans, skirt or shorts. Our tees are made with love and of high-quality materials, meaning it is a piece you will wear and love for years. A good tee never goes out of style.
Other ways we can reduce our fashion footprint include shopping locally, recycling packaging, and upcycling. Upcycling means breathing new life into an otherwise old or broken item. For example, you could sew a new shirt out of an old dress, or turn an unwanted t-shirt into a bunch of scrunchies.
If you do want to get rid of clothing, we recommend considering upcycling, donating your clothes, or depositing the clothes in a recycling bin.
Our climate crisis will not be resolved overnight. We need systematic change and global unity in resolving this issue. However, by making conscious decisions, we can lessen our own individual global footprints and make a difference, one purchase at a time.
(1) International Energy Agency (2016). Energy, Climate Change & Environment: 2016 insights. p.113