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La Fleur Spring/Summer 2020 Campaign

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Spring Summer Campaign


Tucked away in the scenic hinterlands of beautiful Byron Bay, sits Deux Belettes, the European-inspired location for our La Fleur Spring Summer 2020 campaign.  When planning and envisioning this shoot, we found inspiration in the finer details, romantic settings and dreams of an intimate European getaway. The eclectic architecture and interior design on show at Deux Belettes, created an enchanting backdrop for our whimsical, high quality pieces seen in our La Fleur collection.

The elegant, traditional space paired perfectly with the classic, everlasting silhouettes and tones seen throughout the La Fleur collection. Featuring regal emerald and sage, peachy and plush pink colours and classic cream and white shades, this collection will brighten up your summer wardrobe.

The S/S20 La Fleur collection features a wide variety of new feminine pieces perfect for the warmer seasons. Featuring a selection of new dresses in fun floral, pink gingham, gorgeous anglaise and classic green linen, there's a summer dress for everyone! La Fleur also features a new selection of embroidered tees and tops in colourful pastel and tonal colours. This collection hosts a stylish piece for any summer occasion.

We hope you enjoy this collection as much as the team loved creating it for you! Take a glimpse into the fairytale campaign that is La Fleur, and the magical images we captured here.

Models | Saasha Burns, Monica Simmons @busymodels
Photographer | Laz Smith @Crewmedia
Shoot Coordinator | Ingela Furustig
Videographers | Jacky Kao & Max Beech @Crewmedia
Stylist | Rachel Smith
Makeup & Hair | Satya Schmitz
Shoot Assistant | Lilli Todd
Peachy Babydoll Dress
Adeline Anglaise Button-Up Top
Joy Anglaise Midi Dress
La Fleur Babydoll Dress and La Fleur Skirt

Lola Dress and Lola Skirt
Tori Set and Giselle Linen Midi Dress