This year THE ICONIC is rejecting uniformity and antiquated body ideals. Flipping the narrative to focus on individuality and inclusivity, THE ICONIC’s 2019 Summer Show, transcended the usually rigid boundaries set by the fashion industry.
“WE ARE HUMAN”, is a story of togetherness and embracing who we are inside. Set against the backdrop of Brisbane’s unique The Calile Hotel, we saw many beautiful bodies walking down the poolside runway. With a lineup of swimwear and ready-to-wear ICONIC fashion (including our beloved Apéro), the event celebrated body positivity, inclusivity, and uniqueness of the human form in many sizes, ages, ethnicity, religious and political preferences, skin colour, sexual orientation, and cultural background.
It has never been more important than now for the fashion world to embrace diversity and empower all women to embrace their bodies. Change is happening and it’s pivotal that key players in the industry set by example and pave the way for upcoming designers and companies to follow. We felt incredibly honoured to be a part of this journey on the runway, as we believe Apéro is for everyone and there should be no boundaries. Apéro is about the lifestyle of having fun, feeling your best self, going out and embracing life with friends over dinner and cocktails. We are all about living life to the fullest and making sure you make time for yourself and what’s important to you.
As we enter into the festive season, let’s not forget togetherness and rejoice in the beauty of who we are and what we’ve accomplished. In 2020, let's all strive to do better in recognising individual differences and celebrating them. We’re excited for the future and are looking forward to creating a world that knows no beauty boundaries - there’s not telling what is possible! Fashion revolution is well and truly upon us, and we couldn’t be more thrilled to witness the change and strive to be a part of it. Thank you to the Iconic to allowing us to be part of such a special event, we loved every minute of it. And thank you to all our special customers for your ongoing love and support - we couldn’t do this without you!
Check out some images from the runway event below! Key trends to look for this summer include Retro Tech, Cali Escape, 90’s, and Safari - pops of neon, block colouring, patterned styles, and statement beach accessories are definitely on our radar! Spotted on the runway were our favourite Apero pieces. Click to shop the latest styles here!